Now, if you were FedEx, wouldn't you co-opt this guy like Subway did with the ubiquitous Jared? You hear of a guy who's using your product in an out-of-the-box way, and you shine a spotlight on him. Sure, Jared lost 200 pounds or whatever on his Subway-only diet. What they don't tell you is he walked eight miles uphill both ways in the snow with eighth-graders hanging on to his legs for the exercise. It's the walking, not the Subway sandwiches, but nice work, anyway, Subway. Beat-of-a-different-drummer, co-opt, make more money.
What does FedEx do? Send him a cease-and-desist. I mean, c'mon. I can't think of a faster way to put that guy on Leno or Jon Stewart. Nice work, FedEx. You called attention to something that was frivolous at best and neutral at worst. Your company is impacted exactly not-at-all by Jose sleeping on padded envelopes.
This kinda reminds me of the Kieron/Starbuck's thing.
